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Color Wow understands the recent resurgence of colour usage, which is why they’ve created next-level technology to help you care for your coloured hair. For more than 75% of women who colour their hair, Colow WOW provides a comprehensive, at-home solution to exposed roots, brassiness, fading and more. Their bestselling product, Root Cover Up, is a peroxide free alternative that has been dubbed “the next handheld device to change your life.” If you have a problem related to your colour-treated hair, Color WOW are determined to solve it.