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Olaplex didn’t create a product category – the are the product category. They provide the original, unique and patented chemistry that multiplies hair bonds and cross-links broken bonds. It gives colourists confidence, the insurance and the ability to colour or lighten hair at any level without the risk of breakage. The result is stronger and healthier hair, plus colour lasts longer with more vibrancy. Find hair that can withstand more than you ever thought possible with this revolutionary product.