Redken

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Redken

Being one of Australia's most trusted hair product brands, Redken is widely known for their high quality formulas designed for individual hair needs. Founded by Paula Kent and chemist Jehri Redding in 1960, their mission was to reach out to the consumer through inspiration, fashion and innovation.

Redken revolutionised the professional hair care industry for both stylists and clients, and is now one of Australia’s most trusted brands. The brand Redken came from the understanding that millions of people needed gentle, high-performing products, and that professional hairdressers needed to know the chemistry of product ingredients and their relationship to beautiful, healthy hair. Redken formulas are developed based on three principles: protein technology, an acidity that complements the natural
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Redken revolutionised the professional hair care industry for both stylists and clients, and is now one of Australia’s most trusted brands. The brand Redken came from the understanding that millions of people needed gentle, high-performing products, and that professional hairdressers needed to know the chemistry of product ingredients and their relationship to beautiful, healthy hair. Redken formulas are developed based on three principles: protein technology, an acidity that complements the natural pH of the hair and skin, and products recommended exclusively by licensed cosmetologists.