Let’s be honest: being blonde is awesome. Say thanks to your chromosomes (or your genius colourist) because there’s something about your hair that makes the rest of the world go a bit gaga. So stay true to your colour (not necessarily your roots) with a shampoo that thinks blonde. Active violet pigments remove brassy and yellow tones while wheat proteins smooth and soothe the cuticle layer.
Have a lather, have a rinse, then have more fun.
Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-150 Disterate, Glycol Stearate, Polyquaternium-, Acetamide MEA, PEG-12 Dimethicone, Glycerin, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Hydrolyzed Soy Protein, Aloe Barbadensis Leaf Extract, Acrylates Copolymer, Ext. Violet 2, Mica, Titanium Dioxide, Triethanolamine, Parfum, Benzyl Alcohol, Benzyl Salicylate, Coumarin, Benzyl Benzoate.