Style is a visual language that unites creative people everywhere. At KMS, they use the powerful language of style to collaborate with our community and collect ideas – curate – from the most inspiring places in the world: runways, urban fashion districts and the streets. KMS grouped their products into START. STYLE. FINISH. START: Prime for the perfect style in wet or towel-dried hair. STYLE: Shape, mold, and craft your style—your creative tools. FINISH: Perfect your final look with hold and humidity protection for up to 3 days.