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Shop Alfa Parf

With each Alfaparf hair product comes over 35 years of industry knowledge and vast amounts of passion for all things hair. This Italian brand is an industry leader thanks to innovative formulas rich in carefully selected and balanced active ingredients created to nurture the needs of your hair, including dryness, colour and heat damage, and oiliness.

104 Products

Valued at $82.40
Valued at $82.40
Valued at $82.40
AlfaparfSemi di Lino Reconstruction Treatment Pack

Available Instore, Click & Collect and DoorDash only

Valued at $90.85
AlfaparfSemi Di Lino Scalp Relief Calming Tonic 125ml

Available Instore, Click & Collect and DoorDash only

AlfaparfSemi Di Lino Scalp Renew Energizing Tonic 125ml

Available Instore, Click & Collect and DoorDash only

Behind the Brand


Is Alfaparf a good brand?
For over 35 years the Italian brand Alfaparf has been creating unique formulas and developing extraordinary products using a blend of experience and creativity as only the Italian can. No wonder Alfaparf is not just a professional hairdressing industry leader, but the number one Italian brand in the salon industry worldwide.

When Alfaparf develop their formulae they test them then improve them until they reach a stage where they are nothing short of perfection. The result? A product range designed with the very best raw ingredients to provide luxuriously healthy, visibly beautiful hair reflecting the quality and attention these Italian masters of hair are passionate about.

Designed for salon professionals, Alfaparf have a range of ammonia-free bleaching powders to take hair seven shades lighter without the use of ammonia, so hair is lightened safely and with minimal damage.

We know that Italy is synonymous with good food grown in a warm Mediterranean climate, so it should be no surprise that Alfaparf have a haircare range created using the best produce that Mother Nature provides. The Precious Nature collection is filled with natural ingredients to feed and hydrate for naturally beautiful, well-behaved and richly nourished hair.

With such a vast array of nature's finest ingredient on hand, decades of experience under their belt and a passionate desire to create innovative hair care products which lead the industry, we think it's safe to say Alfaparf is a good brand.

Which Alfaparf product is good for me?
Alfaparf have a huge range of hair products as they understand the need to address the specific concerns that come with every hair type including dry, coloured and damaged or oily hair.

The Precious Nature range is available to buy from Hairhouse in handy trio packs for specific hair types. The Bad Habits collection includes a shampoo, conditioner and styling thermal protector for damaged hair while there is a Precious Nature range for curly hair too.

The Alfaparf Milano Semi Di Lino Diamond collection includes a range of hair products to add moisture and shine while extending the life of your colour and others designed to repair, reconstruct and strengthen damaged hair. The Alfaparf Milano Semi Di Lino Diamond Illuminating Conditioner complements the shampoo and mask for super shiny, healthy hair.

One of Alfaparf's greatest claims to fame is their fantastic line of colour products designed for salon use along with semi-permanent colouring liquids for home use, and ultra-concentrated pigments to add to shampoos and masks for specific hair types.

Whatever your hair needs, there is an Alfaparf shampoo, conditioner, styling product and hair care treatment for your hair type.

Where to buy Alfaparf products?
You can browse the full range of Alfaparf Australia shampoos, conditioners, treatments, colouring and styling products online at Hairhouse or instore at your nearest Hairhouse salon. If you prefer to shop online for your Alfaparf hair products, you can easily purchase them all online at Hairhouse with free delivery on purchases over $50. There is a choice of payment options including Afterpay, ZipPay, credit card, PayPal and e-Gift certificates.

If you need some help deciding which of the extensive range of Alfaparf hair care products are right for you, you might like to call in to your nearest Hairhouse salon and chat with the helpful and knowledgeable team about your hair care needs. Not sure where that is? Simply click here to use the handy store locator and find the Hairhouse store closest to your location.

Is Alfaparf worth the money?
Extensive testing, trialling, research and development goes into creating the products which form the number one Italian brand in the salon hair care industry today.

Alfaparf hair care, colouring and styling products are made with the finest natural ingredients designed to provide the ultimate shine and manageability while strengthening, repairing and hydrating your hair for the best possible results. Not only will your hair perform better with Alfaparf shampoos, conditioners, styling and treatment products, but it will be stronger and healthier in the long term.

When you buy Alfaparf hair products you're not just buying shampoos and conditioners formulated for your specific hair type, you're also buying many years of industry knowledge and experience along with huge amounts of passion and determination to create the healthiest, happiest, most beautiful hair possible.

Alfaparf colour reviews indicate that Alfaparf colour products are the best, which is why somewhere in the world a woman is leaving a salon every second with hair freshly coloured using Alfaparf hair products.

But here's the thing: many products in the Alfaparf range compare favourably with other hair care brands when it comes to price. When bundled into packs Hairhouse clients can save on cost and special offers also mean these high performing hair care products are within reach of most people's budgets.